Airstream Bambi Selected by Museum of Modern Art for Collectiion

March 05,2006

Thor Industries, Inc. (NYSE:THO), the largest manufacturer of recreation vehicles and midsize buses, announced today that The Museum of Modern Art (MoMA) in New York had acquired from Thor an Airstream Bambi travel trailer for the Museum’s collection. Airstream, Thor’s flagship brand, is the world’s most recognized recreation vehicle, and is an icon of American design. The restored 1963 Airstream Bambi, representing the first design iteration of a model line that continues today, over 40 years later, will go on public display at MoMA on March 7. The Airstream Bambi becomes only the seventh automotive design in MoMA’s collection, joining famed designs such as the Volkswagen Beetle, the Jaguar EType, and the original Jeep.

“The selection of Airstream by MoMA for the collection reflects Airstream’s status as a true American icon, and further enhances Airstream’s already superior reputation for quality, innovation and design,” said Richard Riegel, Thor Industries Group President. “Airstream is recognized worldwide as a metaphor for wanderlust, adventure and freedom and as an ideal of the American family experience. We are exceptionally proud of this accolade.”

The Museum of Modern Art acquired the 1963 Bambi after an extensive review process leading to the final selection of this particular trailer that epitomizes the Airstream design. “On The Road: Airstream Bambi Travel Trailer” will be on view to the public in the main lobby of The Museum of Modern Art, 11 W. 53 rd St., New York, NY on March 7 through November 12, 2007. Thor is the world’s largest manufacturer of recreation vehicles and a major builder of commercial buses.

Submit your article or story

Got a pop-up related story or information?
We are always looking for news, how to, and entertainment articles, and press releases. RV Itch visitors come here for many reasons, if you have a story or news you need to share with an active community of pop-up camper owners you can submit via our online submission form.

Submit article or story